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Rainmaker University

Sunday December 15, 2024

Schedule a call with Scot at meetscot.com

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Course Overview

Welcome to “Storyselling Secrets,” the ultimate masterclass on crafting direct-response copy that drives record sales and skyrockets your influence.

This course is built around one of the most iconic and successful sales letters in history: The Wall Street Journal’s “Two Young Men” Letter.

Over the next lessons, you’ll learn how to harness the power of storytelling, emotional triggers, and irresistible offers to build your empire—whether you’re selling digital courses, physical products, or subscription services.

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What You’ll Learn

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1. The Anatomy of a $2 Billion Sales Letter

• Break down the structure of The Wall Street Journal’s legendary letter.
• Discover why every sentence has a purpose and how to replicate this precision.

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2. The Science of Storyselling

• Master the art of weaving stories into your sales copy.
• Learn how to create relatable characters that drive emotional engagement.

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3. Emotional Triggers That Move Markets

• Dive into the psychology behind successful sales letters.
• Learn to tap into your audience’s aspirations, fears, and desires.

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4. Creating Irresistible Offers

• Craft high-converting offers using the CTA + Guarantee combo.
• Design offers so compelling your prospects can’t say no.

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5. Your Personalized Millionaire’s Copy Blueprint

• Walk away with a step-by-step template inspired by the “Two Young Men” letter.
• Adapt this template for any product or service you’re marketing online.

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Lesson Plan

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Lesson 1: The Legend of the “Two Young Men” Letter

• Case study: Why this letter worked for decades.
• How it made The Wall Street Journal a household name in business circles.

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Lesson 2: The Hook That Grabs Attention

• Creating openings that stop the scroll or capture inbox clicks.
• How storytelling gives your copy universal appeal.

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Lesson 3: The Subtle Art of Emotional Selling

• Agitation and aspiration: Pulling your audience into the story.
• Why subtlety often sells better than hype in high-ticket markets.

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Lesson 4: Structure Your Copy Like a Millionaire

Breaking down the sales letter into a repeatable framework:

2. Problem Introduction

3. Relatable Story

4. Unique Solution (Your Offer)

5. Call-to-Action + Guarantee

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Lesson 5: The Offer That Converts

• Designing low-risk, high-reward offers for your audience.
• Guarantee frameworks that close the deal without hesitation.

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Lesson 6: Write Like a Millionaire Marketer

• Transforming your product or service into an aspirational story.
• Workshop: Rewrite a real-world sales letter using what you’ve learned.

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Course Deliverables

By the end of this course, you will:

• Craft a complete, high-converting sales letter using the “Two Young Men” framework.
• Have templates and formulas to apply to any product or niche.
• Understand how to persuade, engage, and sell through storytelling.

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Why This Course Will Change the Game for You

This isn’t just about writing better copy—it’s about building a scalable revenue engine.

You’ll gain the skills to write emails, sales pages, and ads that print money while you sleep.

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ENROLL NOW

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