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We will take it in stride and I will help you out when I finish my tasks In our other businesses too, I should be done by midnight tonight.
Let’s stay strong and focused and knock it out for a hugely successful January and year in 2025.
We have a tons of people to help once we can help ourselves. It’s up to us!
Call me if you need help, I’m in my office.
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I hope you had a wonderful Thanksgiving and got a chance to recharge because today, we’re hitting the ground running.
It’s the Friday after Thanksgiving, and while the rest of the world is still shaking off turkey comas, we’re stepping up and doing what our competitors won’t.
First, let me say how deeply appreciative I am of this team.
Your commitment to excellence and your willingness to roll up your sleeves during a time when most businesses slow down is what sets us apart.
This month isn’t just about meeting deadlines—it’s about seizing an opportunity that so many others ignore.
While others are treating December like a write-off, we’re treating it as a launchpad.
December is where legends are made.
They’re sitting around, sipping overpriced cocktails at holiday parties, playing grab-ass, and hoping January will magically fix their pipeline problems.
We’re here to blow the doors off January 1 and make 2025 ignite like gasoline on a fire.
This campaign isn’t just about numbers—it’s about setting the tone for the entire year.
We’re building momentum, locking in wins, and ensuring every single person on this team feels the impact of this success in the form of well-earned Christmas bonuses.
And not just any bonuses—bonuses fueled by the residuals and loyalty we’re going to lock down from brokers and agency founders who recognize our commitment to excellence.
Here’s what we need to accomplish today to keep us on track for the December 1 launch:
The Grinch-themed mailer needs to be 100% approved and ready to go.
This is the first thing our brokers will see, and it needs to grab attention, drive curiosity, and make them take action immediately.
Every name, every address needs to be correct.
Mistakes here mean wasted money, missed opportunities, and delays.
Let’s get it done right the first time.
The follow-up emails need to be written and aligned with the mailer.
They should feel like a seamless continuation of the conversation we’re starting in their mailbox.
Confirm print schedules and mailing logistics.
We need to ensure everything is moving like clockwork for an early December drop.
The digital component is just as critical as the physical mailer.
Let’s get audiences built, ads drafted, and tracking ready to go.
Begin structuring the dashboard so we’re ready to track performance and adjust on the fly once the campaign launches.
This is about more than just hitting a goal.
This is about proving to ourselves and to everyone else that we’re the team who shows up when it matters.
The team that doesn’t just talk about success—we go out and make it happen.
I know it’s easy to get distracted this time of year.
I know it’s tempting to coast or let holiday distractions creep in.
But I also know this team is built differently.
We’re not here to wait for success.
We’re here to take it.
Here’s how we’ll measure today’s success:
If we hit these targets, we’ll close today knowing we’re exactly where we need to be to crush Monday’s deadline.
I can’t overstate how much I believe in what we’re doing this month.
December might be a low for others, but for us, it’s an opportunity to dominate.
Let’s stay focused, stay motivated, and push through together.
Thank you for your hard work and dedication—let’s make today count.
Scot Smith
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Owner: Marketing Lead
Due: EOD Today
Owner: Data Analytics Lead
Due: EOD Today