Core Guiding Principles for Decision-Making • “3 Guiding Principles” • Scot Smith • Nov. 14, 2024

<aside> <img src="/icons/cursor-click_blue.svg" alt="/icons/cursor-click_blue.svg" width="40px" />

This guide is a framework for aligning decisions with foundational principles and safeguarding essential freedoms, enabling you to pursue a life led by law, ethics, purpose, autonomy, and financial independence.

🎯Learn more about adopting and articulating your guiding principles in your 15-minute F.A.S.T. consult at meetscot.com.

</aside>

“Sticking to our core principles—like legality, ethics, and genuine passion—isn’t just about avoiding disaster; it’s about preserving what keeps us free: our choices and financial independence.”

Sure, slipping up here and there won’t spark instant chaos, but over time, it chips away at those freedoms.

Scot’s Three Guiding Principles

<aside> <img src="/icons/judicial-scales_blue.svg" alt="/icons/judicial-scales_blue.svg" width="40px" />

1. Legality

Focus on compliance:

Consider what the law requires in every action or decision. This is about aligning your choices with established legal standards.

</aside>

<aside> <img src="/icons/gavel_blue.svg" alt="/icons/gavel_blue.svg" width="40px" />

2. Ethics

Do what’s right:

Think about what’s morally sound, beyond just what’s legal. Ethics guide us to make decisions that align with integrity, honesty, and fairness.

</aside>

<aside> <img src="/icons/thumbs-up_blue.svg" alt="/icons/thumbs-up_blue.svg" width="40px" />

3. Personal Passion

Embrace purpose:

Reflect on what truly matters to you. This principle is about aligning decisions with your personal goals, values, and vision of a meaningful life.

</aside>

Scot’s Two Key Freedoms to Guard

<aside> <img src="/icons/airplane_blue.svg" alt="/icons/airplane_blue.svg" width="40px" />

1. Free Will

Autonomy in choices:

Protect your ability to decide what you want, when you want it, and how you want to do it. Free will is about maintaining control over your path without undue influence.

</aside>

<aside> <img src="/icons/cash_blue.svg" alt="/icons/cash_blue.svg" width="40px" />

2. Financial Freedom

Resources for independence:

Financial freedom provides the means to act on your choices. It’s about having the necessary funds to support your decisions and lifestyle without constraints.

</aside>

<aside> <img src="/icons/cursor-click_blue.svg" alt="/icons/cursor-click_blue.svg" width="40px" />

“For a PPC agency founder, sticking to core values like legality, ethics, and genuine passion isn’t just a lofty goal—it’s the bedrock of sustainable growth and creative freedom.”

Sure, cutting corners may not sink your agency overnight, but it sets the stage for slow erosion of what really matters: your creative control, your reputation, and your long-term profitability…

Imagine launching a campaign like prepping for a challenging ride on the scenic, rugged 6.5-mile loop at Lake Scott State Park in Kansas.

Just as a rider who skips essential prep risks mishaps on the trail, a marketer who sidesteps ad policies, uses sketchy tactics, or takes on campaigns outside their wheelhouse is setting up for setbacks.

They might finish the campaign, but not without facing penalties, mediocre results, or potential harm to their own or their clients’ reputation.

Each compromise chips away at the agency’s ability to grow and stand out.

Staying anchored in legality, ethics, and passion isn’t just sound practice; it’s like gearing up wisely for a long journey, ensuring every campaign is a profitable, impactful, and creatively fulfilling experience that keeps your agency on solid ground. Let’s talk: meetscot.com

</aside>

c. 2024 Automated Inbound Holdings, LLC