Let’s Dive In

The Secret Formula:

High-ticket offers
Streamlined operations
Relentless focus on your core value proposition

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Dear Agency Founder,

I'm Scot Smith, and today I'm sharing with you the blueprint for building a six-figure/MRR agency that works for you—not the other way around.

This is what I call the “60-Minute, 6-Figure Agency”

Whether you're a student, an aspiring entrepreneur, or an agency veteran, I'll show you how to create a scalable business while keeping your sanity intact.

The Problem: Overcomplication

Most agency owners fail because they overcomplicate things.

They chase too many shiny objects—fancy tools, trendy strategies, or niche pivots—and end up burned out, overwhelmed, and far from profitable.

I’ve been there.

I’ve managed over $30 million in ad spend, and trust me, complexity kills profitability.

The 60-Minute Agency is about stripping everything down to the essentials, focusing on what works, and delivering results with speed and efficiency.

The Framework: 4 Steps to Success

Here’s the meat of the model.

It’s built around four core pillars that will help you scale to $100K/mrr in a fraction of the time.

1. Productize Your Service

Stop trying to reinvent the wheel for every client.

Instead, create a standardized offer that solves a clear, repeatable problem.

For example, in my agency, we focus on qualified lead generation for mortgage brokers.

The deliverable is consistent, predictable, and easy to execute.

What’s your equivalent of this?

Think about the one problem you solve better than anyone else and turn it into a productized service.

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2. Build a Bulletproof Sales Funnel

A six-figure agency doesn’t survive on referrals alone.

You need a system that consistently brings in leads and converts them into clients.

This doesn’t mean complex automations or endless cold outreach.

My favorite approach?

A simple funnel:

Run ads or organic content targeting your niche.
Drive prospects to a landing page with a clear offer.
Schedule a 15-minute discovery call to pre-qualify them.

The key is clarity: Don’t sell everything to everyone. Sell one thing to one audience.

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3. Leverage Smart Systems

Time is your most valuable asset.

That’s why automation and delegation are non-negotiable.

Tools like Basecamp, Callbox API, and automated email sequences save hours of manual work every week.

And for tasks that require a human touch, hire specialists who can execute with precision.

For instance, my ‘Deal Team 6’ are phone assassins who specialize in closing high-conversion leads.

I trust them to handle what I shouldn’t.

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4. Adopt the 60-Minute Rule

If something can’t be managed in 60 minutes a day, it’s too complicated.

This applies to your operations, client communication, and even your lead generation efforts.

Spend 20 minutes on client updates, 20 minutes on business growth, and 20 minutes on team management.

That’s it.

Anything beyond that needs to be outsourced or restructured.

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